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09 Dec 2020
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Accelerating Revenue and Efficiency for the Customer Lifecycle with Artificial Intelligence

NORTH AMERICA

 

Positive customer experiences help people feel good about their purchase, ultimately increasing revenue and market share for the service or product provider. Organizations are increasingly using Artificial intelligence to achieve just this. Their goal is to free up marketing and sales staff from manual segmentation, while the client experiences a smooth and personalized customer lifecycle. This roundtable will discuss the challenges and benefits of using AI in your lead generation and conversion processes, and examine the best way to implement this exciting new technology.

TOPICS OF DISCUSSION INCLUDE:

  • The evolving role of technology in B2B sales & marketing
  • Artificial intelligence and the sales process
  • The changing make up of the revenue team
  • Adopting and exploiting artificial intelligence
  • AI versus human interaction

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