Optimizing Customer Experience with Digital Transformation

NORTH AMERICA

Digital transformation and measuring customer satisfaction is a constant in today’s enterprise. The two go hand-in-hand. How modern companies enhance and continuously provide an outstanding customer experience should be a key focus when considering transformation efforts. Collaboration across all organizations—from marketing, sales and services, to IT, engineering and product development—are a priority when building effective digital transformation. This virtual roundtable discusses the challenges of cross functional implementation and integration, and how to keep the customer first in all that you and your employees do to ensure consistently delighted customers.

DISCUSSION TOPICS:

• Leveraging AI to improve customer experience, and creating the ideal customer journey.
• The importance of collaborative workflow technologies and processes.
• The challenges of implementing unified efforts and focus on customer centricity.
• Customer behavior and raising expectations.
• Seeing customer experience as beyond just a marketing problem (including finance, logistics, and supply chain).
• The best practice in identifying and capitalising upon the value added through strategic planning.